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October 27, 2009


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Steven Aldrich

I wanted to comment about “brain fitness” being a controversial topic. There is no doubt that learning and challenging your brain re-wires your neurons to improve brain performance – that’s the way we learn and you can do so at any age. There is also no doubt that many activities don’t challenge your brain enough or in the right way to create improvements in brain performance. The question and where controversy enters the picture is figuring what can you do that will work.

There is high-quality research that backs-up the claims we make about helping consumers think faster, focus better and remember more. The IMPACT study (read more about it here http://merzenich.positscience.com/?p=195 or here http://www.scribd.com/doc/17888028/Smith-2009-IMPACT-Study) conducted by Glenn Smith from Mayo Clinic and Liz Zelinksi at USC used Posit Science’s Brain Fitness Program. In fact, there are now over 30 published clinical studies from institutions like the Mayo Clinic and Johns Hopkins showing that our technology can have a range of benefits from improved memory to lowered health care costs. We work with partners like the AAA Foundation for Traffic Safety, Allstate, public television, and others to get the products into the hands of people who need it.

Posit Science puts the time and energy into delivering products for those demanding people. I am CEO and Dr. Mike Merzenich is founder and chief scientist and we make scientifically-validated software programs that can help you think faster, focus better and remember more. I invite you to try free exercises and learn more at www.positscience.com

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